WhatsApp Marketing Blog
Tips and strategies for WhatsApp marketing success
Intercom WhatsApp Integration: Setup, Limits, and What It Costs
Intercom supports WhatsApp on paid plans, but you bring your own WABA and it must be in USD forever. Here is what the channel can send, what its API c...
Freshdesk WhatsApp Integration: Plans, Costs and the 20% Markup
Freshdesk supports WhatsApp on Growth, Pro and Enterprise, and Freshworks publishes a 20% markup on the Meta bill. Here is what the channel does, what...
Zendesk WhatsApp Integration: Setup, Pricing, and the 24 Hour Rule
Zendesk is a WhatsApp BSP with a first-party channel, but it needs the Social Messaging add-on plus paid number hosting. Here is what each layer costs...
How to Reduce WhatsApp Business API Costs Before October 1, 2026
Two dated changes make WhatsApp more expensive this year: token billing for Meta's AI agent on August 1, and chargeable service messages on October 1....
WhatsApp Number Migration: How to Switch Your WhatsApp Business API Provider
You can move a registered WhatsApp number to a new provider and keep your display name, quality rating, messaging limits and approved templates. Here...
Can You Send WhatsApp Messages to a Purchased Contact List?
No, and the reason is narrower than most people think: consent is not transferable. Here is what Meta's policy actually says, what happens to your num...
Can Meta Business Agent Send Bulk WhatsApp Messages? What It Can and Cannot Do
No. Meta Business Agent answers inbound conversations and does not initiate them at scale. Here is exactly where the boundary sits, why bulk sending i...
WhatsApp Template Paused: Why It Happens and How to Get It Unpaused
A paused WhatsApp template is a quality problem, not a review problem. Here is what triggers the pause, how long each one lasts, why the third strike...
Multiple WhatsApp Business Accounts: Can You Have More Than One?
You can run two WhatsApp accounts on one phone, one consumer and one Business, but each needs its own number. Here is what accounts, numbers, and devi...
WhatsApp Business API Cost per Month: What US Businesses Actually Pay
The WhatsApp Business API has no fixed monthly price. Your bill is Meta's per-message template fee plus whatever your provider charges, and the second...
WhatsApp API vs Bulk Sender: The Official Platform vs Bring Your Own Number
Bulk senders that drive WhatsApp Web from your own number look free and break WhatsApp's terms of service. Here is the honest comparison against the o...
Does WhatsApp Charge for Replies in the 24-Hour Window?
Replies you send inside WhatsApp's 24-hour customer service window are free today, but that changes on October 1, 2026. Here is exactly what will be b...