WhatsApp Marketing Blog
Tips and strategies for WhatsApp marketing success
WhatsApp Business API Cost per Month: What US Businesses Actually Pay
The WhatsApp Business API has no fixed monthly price. Your bill is Meta's per-message template fee plus whatever your provider charges, and the second...
WhatsApp Sales Message Templates: 24 Examples Reps Actually Send
Copy-paste WhatsApp sales message templates for every stage: first touch, demo booking, quote follow-up, contract chase, renewals, and win-back, plus...
How to Use WhatsApp for Sales: A 7-Step Playbook for US Teams
A practical playbook for using WhatsApp in sales: one company number, entry points that open free chat windows, routing to a rep, qualification in the...
How to Assign WhatsApp Leads to Sales Reps Without Dropping Any
Round robin, territory, product, or first-claim: how to route incoming WhatsApp chats to the right rep, handle after-hours and reassignment, and stop...
How to Add a WhatsApp Chat Button to Your Shopify Store
Add a WhatsApp chat button to Shopify with a theme snippet or a wa.me link, keep it clear of the cart, and answer pre-sale questions before shoppers a...
WhatsApp Chat Button vs Website Live Chat: Which Converts Better?
WhatsApp chat buttons keep the conversation after the visitor leaves; website live chat is instant but ends when the tab closes. Here is when each one...
How to Add a WhatsApp Button to Your WordPress Site
Add a WhatsApp button to WordPress in minutes with a headers-and-footers plugin or a wa.me link. Step-by-step, plus how to greet and route the chats i...
Can You Use the WhatsApp Business App and Cloud API Together?
Yes. Since 2025 Meta's coexistence feature lets one number run the Business app and the Cloud API at the same time. Here is how it works and where the...
WhatsApp Coexistence vs Migration: Which Should You Choose?
Coexistence keeps your Business app running alongside the API; a full migration moves the number over for good. Here is how to pick the right one for...
Will I Lose My WhatsApp Chats When I Switch to the API?
The old fear was real: connecting a number to the WhatsApp API used to wipe the app and its history. Coexistence changed that. Here is what you keep a...
Can the WhatsApp Business App Send OTP Codes?
No, the free WhatsApp Business app cannot send OTP codes to your customers. Verification codes require an authentication template on the Cloud API. He...
How to Qualify Leads on WhatsApp Before a Rep Touches Them
Qualify leads on WhatsApp by asking need, budget, and timeline in chat, then scoring and routing automatically. The framework that raises qualified-le...