WhatsApp Green Tick Verification: How to Get the Verified Business Account Badge
The green tick (now shown as a blue checkmark) tells customers your WhatsApp Business account is real and approved by Meta. Here is what it means, who qualifies, and how to get set up on the official API so you can apply and message at scale.
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Business profile
Official API readyWhat the WhatsApp green tick actually is
The WhatsApp green tick is the verified badge Meta puts next to a business name to confirm the account is the genuine, official presence of that brand. It is the same idea as the verified checkmark on Instagram or Facebook. Since 2025 Meta has been changing the color from green to blue so the badge matches across all of its apps, so you will hear it called both the green tick and the blue tick. Whatever the color, it means one thing to a customer: this is the real company, not an impostor using its name.
That trust signal matters because WhatsApp is full of scammers spoofing well-known brands. When your messages arrive with a verified badge, customers open them, reply, and buy with more confidence, and your delivery and response rates climb. The badge is officially called the Official Business Account, or OBA, status, and it sits at the top of the tier above a basic business profile and a name-only display.
Two things are true and worth saying plainly. First, only Meta grants the green tick, no vendor can sell it to you or guarantee it, so be wary of anyone who claims they can. Second, it is only available once your number is connected to the official WhatsApp Business API, not the free WhatsApp Business app. That is where WaBulkSend fits: we get your number onto the official API, help you complete Meta Business verification, and give you the broadcast and automation tools to message at scale the moment you are approved.
Two ways to get the green tick
As of 2026 there are two routes to the verified business badge. The right one depends on your brand's size and budget.
1. Official Business Account (free, selective)
Meta grants the OBA badge based on notability, meaning how well-known and newsworthy your brand is. It costs nothing to apply, but it is hard to win: only a small share of API accounts are approved. You qualify mainly by proving press coverage and public presence, so it suits established brands that are already in the news.
- ✓ Available only on the WhatsApp Business API
- ✓ No subscription fee to apply
- ✓ Decided on notability, not paid for
2. Meta Verified for Business (paid, accessible)
Meta Verified is a paid monthly subscription that gives smaller businesses the verified badge without needing national press coverage. It bundles the checkmark with account support and impersonation protection. Availability is expanding market by market, so check whether Meta Verified for Business is live for your region and account type.
- ✓ Monthly subscription, no press needed
- ✓ Opens the badge to small and mid-size brands
- ✓ Rolling out across more regions over time
How to get the green tick on WhatsApp Business
Four steps from a basic account to a verified, sending-ready business profile.
Get on the official API
Connect your business number to the official WhatsApp Business API through WaBulkSend. The green tick is only possible on the API, never on the free app.
Verify your business
Complete Meta Business verification in Meta Business Manager with your legal documents. This is the gate you must pass before any green tick review.
Lock in your display name
Submit and get your business display name approved so it matches your brand. A clean, approved name is required before requesting the badge.
Apply for the badge
Request the Official Business Account review, or subscribe to Meta Verified where it is offered. Then message your contacts at scale from one dashboard.
What you need to qualify for the green tick
For the free Official Business Account route, Meta looks at how notable your brand is, because the badge is meant to confirm accounts that customers are likely to search for and impersonators are likely to target. In practice that means demonstrating real public presence. Meta weighs signals like recent coverage in major, independent publications, a substantial following on at least one large social platform, and other evidence that your business is widely recognized, such as a Wikipedia page. Paid press placements and your own website or social posts do not count.
Before any of that, you must clear two universal requirements. Your business has to pass Meta Business verification, where you confirm your legal business details and documents inside Meta Business Manager, and your WhatsApp display name has to be approved and consistent with your brand. Both apply no matter which route you take. If you go the Meta Verified subscription way, the notability bar is replaced by the paid plan, but business verification and an approved name still stand.
If you do not qualify for the green tick yet, you can still run a fully professional WhatsApp presence on the official API: a verified business profile, your logo and brand name on every message, message templates, and broadcasts to thousands of opted-in contacts. The badge strengthens trust, but the API and a clean profile already put you far ahead of sending from a personal phone.
Who should get the WhatsApp green tick
The badge pays off most for brands that message customers at volume.
Retail and ecommerce
Order updates and promotions get opened and trusted when they carry a verified badge, lifting click-through and cutting "is this a scam" replies.
Finance and insurance
Customers are trained to fear spoofed bank and insurer texts. A verified WhatsApp account proves the message really came from you.
Travel and hospitality
Booking confirmations, check-in details, and itinerary changes feel safe to act on when the sender is clearly the real brand.
Healthcare and clinics
Appointment reminders and recalls land with more confidence when patients can see the practice is a verified business.
High-volume support teams
Brands fielding thousands of chats benefit from the trust badge plus the official API limits that the badge route unlocks.
Recognized national brands
If you already have press coverage and a large following, the free Official Business Account route is well within reach.
Green tick vs a basic WhatsApp Business account
| What matters | Free Business app | Verified on the API |
|---|---|---|
| Verified green tick | Not available | Eligible to apply |
| Brand name on messages | Profile name only | Approved display name |
| Bulk broadcasts | Manual, capped, risky | Thousands of opted-in contacts |
| Team access | One phone, one person | Shared inbox and seats |
| Automation and templates | Basic quick replies | Templates, drips, auto-replies |
The badge lives on the official API. Getting on the API is the same move that unlocks bulk sending and a team inbox.
WhatsApp green tick questions, answered
What is the green tick on WhatsApp?
The green tick on WhatsApp is the verified badge Meta places next to a business name to confirm the account is the genuine, official presence of that brand. It is officially the Official Business Account badge. Since 2025 Meta has been switching the color from green to blue to match Instagram and Facebook, so the same badge is now often called the blue tick.
How do I get a green tick on WhatsApp?
To get the green tick you must use the official WhatsApp Business API, complete Meta Business verification, and have an approved display name, then either request the Official Business Account review based on your brand notability or subscribe to Meta Verified where it is offered. The free WhatsApp Business app cannot get the badge. WaBulkSend gets your number onto the API and through verification so you can apply.
How much does the WhatsApp green tick cost?
The Official Business Account green tick is free to apply for; Meta grants it on notability, not payment, so no one can sell it to you. The alternative, Meta Verified for Business, is a paid monthly subscription that grants the badge to smaller brands where it is available. You also pay normal WhatsApp Business API conversation fees and your messaging platform plan.
What is the difference between the green tick and blue tick on WhatsApp?
They are the same verified business badge in different colors. The green tick was the original Official Business Account mark; in 2025 Meta began changing it to a blue checkmark so the badge matches its other apps. Do not confuse this with the blue double check marks on a chat, which simply mean a message was read, not that an account is verified.
Is the WhatsApp green tick free?
The Official Business Account green tick is free to request, but it is selective: Meta only approves a small share of accounts based on how notable and newsworthy the brand is. If you do not meet that bar, the paid Meta Verified for Business subscription is the accessible alternative where it is offered. Either way you still pay for the API and your sending platform.
What documents are required for the WhatsApp green tick?
For Meta Business verification you provide proof of your legal business, such as a business registration or license, a utility bill or bank statement showing your business name and address, and sometimes a verifiable business phone number or website. For the notability review you instead supply evidence of public presence like links to recent press coverage in major publications.
Can any business get the green tick on WhatsApp?
No. Every business can get onto the official API and run a verified business profile, but the green tick badge itself is limited. The free route requires brand notability that most small businesses do not yet have, and the paid Meta Verified route is only available in certain regions and account types. Start with the API and a clean profile, then apply once you qualify.
Get on the official API and start messaging
The green tick lives on the WhatsApp Business API. Get your number connected, verified, and sending broadcasts in minutes. Free for your first 500 messages a month.
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