Make WhatsApp Integration: Automate WhatsApp Business Cloud with Make.com
Make (formerly Integromat) has an official WhatsApp Business Cloud app. Connect it to fire template messages from any trigger, sync contacts, and route replies across your stack, all without code. Here is how it works and where it stops.
Both Make and WaBulkSend run on Meta's official WhatsApp Cloud API.
A Make scenario, simplified
Cloud APIShort answer: Make integrates with WhatsApp through the official WhatsApp Business Cloud app, which Make builds and maintains. You connect it with your Meta WhatsApp Business Cloud credentials, then use modules to watch for incoming messages and to send template or free-form messages as steps in a visual scenario. It is excellent for event-driven automation: fire a message when an order ships, a form is filled, or a CRM record changes, and route replies onward. It is not a bulk campaign tool. Make sends messages one scenario run at a time and has no contact list, template manager, or campaign analytics, so for sending an approved template to a whole audience and tracking delivery, a dedicated bulk sender is the better fit. Both run on the same Meta Cloud API, so you can use each for what it does best.
Last updated July 2026. Make and Integromat are trademarks of their respective owner. WaBulkSend is built on Meta's official WhatsApp Cloud API and is not affiliated with Make or Meta Platforms, Inc.
How the WhatsApp Business Cloud app in Make works
Make is a no-code automation platform. You build "scenarios," visual flows where a trigger in one app sets off actions in others. The WhatsApp Business Cloud app is Make's official connector to Meta's Cloud API, so WhatsApp becomes one of the apps you can wire into any flow. After you connect it once with your access token, phone number ID, and WhatsApp Business Account, you drop WhatsApp modules into a scenario like any other step.
The modules break down into triggers (things that start a scenario) and actions (things a scenario does):
| Module | Type | What it does |
|---|---|---|
| Watch Events | Trigger | Fires when a new message is received or a message status changes (sent, delivered, read). |
| Send a Template Message | Action | Sends an approved template. This is how you start a new conversation, since only templates can open the window. |
| Send a Message | Action | Sends a free-form message, but only inside the 24-hour window after the customer messaged you. |
| Send a Media Message | Action | Sends an image, document, or other media as part of a message. |
| Make an API Call | Action | A raw call to the Cloud API for anything the prebuilt modules do not cover. |
The 24-hour window rule is built into which module you can use. To message someone who has not written to you, you must use Send a Template Message. Only after they reply can you use Send a Message for free-form text, and only for the next 24 hours. This is Meta's rule, and it is the same in every tool built on the Cloud API.
Connect WhatsApp to Make in four steps
You need a WhatsApp Business Account on Meta's Cloud API before you start.
Set up the Cloud API
Register your number on the WhatsApp Business Platform and get your access token and phone number ID from Meta.
Add the WhatsApp app
In a Make scenario, add the WhatsApp Business Cloud app and create a connection with those credentials.
Pick a trigger
Start the scenario from any app: a new sheet row, a new order, a form, a CRM change, or an incoming WhatsApp message.
Add the send module
Drop in Send a Template Message, map the fields, and run the scenario. Add Watch Events to catch replies.
What you can automate with Make and WhatsApp
Make shines at triggered, one-at-a-time messages tied to an event in another app.
Order and shipping updates
Fire a utility template when an order is paid or shipped, pulled straight from your store or spreadsheet.
Appointment reminders
Send a reminder template a day before, triggered by your calendar or booking tool.
Lead notifications
When a form or ad lead lands, message the lead and alert your sales rep in the same scenario.
Payment and invoice alerts
Trigger a message when an invoice is created or a payment clears in your finance app.
Reply routing
Catch incoming replies with Watch Events and log them to a CRM, sheet, or help desk.
Two-way OTP flows
Send an authentication code and process the response as steps in one scenario.
Make vs a dedicated WhatsApp bulk sender
They solve different problems. Use both, or pick by the job in front of you.
| Job | Make | Dedicated bulk sender |
|---|---|---|
| Event-driven single messages | Excellent, this is its core job | Possible, but overkill for one-off triggers |
| Send a campaign to a whole list | Awkward: it iterates rows and has no audience concept | Built for it: upload a list and send one template to all |
| Contact and audience management | None, you bring your own data source | Segments, tags, and opt-in status included |
| Template management | You reference a template by name; no editor | Create, submit, and track templates in-app |
| Campaign analytics | Only what you log yourself | Delivery, read, and reply rates per campaign |
| Connect to hundreds of other apps | Excellent, thousands of app connectors | Focused on WhatsApp, with key integrations |
The clean split: use Make for automation that reacts to events in your other tools, and use a dedicated WhatsApp bulk sender when you need to send one message to an audience and see who received it. Many teams run both on the same number. If you want a no-code trigger without Make at all, Zapier connects to WhatsApp the same way.
One rule that applies no matter the tool
Whether you send through Make, a bulk sender, or the raw API, marketing-category templates do not reach US phone numbers. Meta stopped delivering them on April 1, 2025, and they fail with error 131049, with no resume date as of July 2026. This is a Meta policy, not a Make limitation.
Utility templates, authentication templates, and replies inside the 24-hour window still reach US numbers, so the order updates, reminders, and OTP flows above all work. Just keep US promotional blasts off WhatsApp for now. The bulk messaging rules page covers what is allowed in full.
Make WhatsApp integration: common questions
Does Make integrate with WhatsApp? +
Yes. Make has an official WhatsApp Business Cloud app that it builds and maintains, connecting to Meta's Cloud API. Once you add the app to a scenario and connect it with your access token, phone number ID, and WhatsApp Business Account, you can watch for incoming messages and send template, free-form, and media messages as steps in any automation.
Can Make send bulk WhatsApp campaigns? +
Not really. Make sends messages one scenario run at a time and has no audience, template manager, or campaign analytics. You can loop over rows to message a list, but it is clumsy and gives you no delivery reporting. For sending one approved template to a whole audience and tracking who received it, a dedicated WhatsApp bulk sender is the better tool. Many teams use Make for triggers and a bulk sender for campaigns.
How do I connect WhatsApp to Make? +
First set up a WhatsApp Business Account on Meta's Cloud API and get your access token and phone number ID. In a Make scenario, add the WhatsApp Business Cloud app and create a connection with those credentials. Then pick a trigger from any app, add the Send a Template Message module, map your fields, and run the scenario. Add the Watch Events trigger to catch replies.
What is the difference between Make and Integromat for WhatsApp? +
They are the same product. Integromat was renamed Make in 2022. The WhatsApp Business Cloud app and everything about connecting WhatsApp works under the Make name today. Older guides that say Integromat are describing the same platform.
Can I reply to WhatsApp messages in Make? +
Yes, inside the rules. Use the Watch Events trigger to catch an incoming message, then the Send a Message module to reply. Free-form replies are only allowed for 24 hours after the customer last messaged you. To message someone outside that window, you must use the Send a Template Message module with an approved template.
Does Make let me send WhatsApp marketing to US numbers? +
No tool does. Since April 1, 2025 Meta has not delivered marketing-category templates to US phone numbers, and they fail with error 131049 in Make just as everywhere else. Utility and authentication templates, and replies inside the 24-hour window, do reach US numbers, so transactional automations still work.
Automate the triggers, campaign the rest
Use Make for event-driven messages, and WaBulkSend when you need to send one approved template to a whole audience and track every delivery. Both run on Meta's official Cloud API. Free for your first 500 messages a month, no card required.
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