WhatsApp Marketing Messages: Examples, Promotional Templates, and Ideas
Steal these WhatsApp marketing message examples for sales, welcomes, cart reminders, and win-backs. Pick a promotional message, personalize it for every contact, and send it to your whole list in minutes with WaBulkSend.
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MarketingWhat makes a WhatsApp marketing message work
A WhatsApp marketing message is any message you send to promote your business: a sale, a new product, a back-in-stock alert, or a nudge to finish a purchase. People open these. WhatsApp messages routinely see open rates near 98% and reply rates far above email, because the message lands in the same app where customers talk to friends and family. That reach is exactly why the copy has to earn its place in the inbox.
The messages that perform share a few traits. They open with the customer's name, get to the point in the first line, carry one clear offer, and end with one obvious action. They respect consent: every contact opted in, and every promotional message gives a way to stop. Short wins. A 280-character message with a single link and a single button beats a wall of text almost every time.
Below are real examples you can adapt for nine common situations, from the welcome message a new subscriber gets to the win-back you send a customer who went quiet. Each one is written to send as is. When you are ready, WaBulkSend lets you drop the copy in, personalize it per contact, and send it to your whole list. For the rules on how these get registered and approved by Meta, see our guide to WhatsApp message templates.
WhatsApp marketing message examples by type
Nine message types that cover most campaigns. Copy the text, swap in your brand and offer, and send. Each uses [First name] as a personalization placeholder that fills in per contact.
Welcome message
Promotional / sale
Abandoned cart
Back in stock
Seasonal / holiday
Referral
Review / feedback
Win-back / re-engagement
Reminder / update
Want these to fire automatically when someone subscribes, abandons a cart, or goes quiet? Turn them into a WhatsApp drip campaign that runs on its own.
How to write a promotional message for WhatsApp
Five rules that separate a message people act on from one they mute.
Lead with the offer
Put the value in the first line. People read a preview before they tap, so "25% off through Sunday" earns the open. Save the backstory for never.
Personalize every send
Open with the first name and reference what they bought or browsed. A relevant message to one person beats a generic blast to a thousand.
One offer, one action
Each message should ask for exactly one thing: shop the sale, finish the cart, confirm the time. Two asks split attention and kill the click.
Keep it short
Aim for under 300 characters. WhatsApp is a chat app, not a newsletter. A tight message with one link and one button outperforms a long one.
Always allow opt-out
End marketing messages with a clear way to stop, like "Reply STOP to opt out." It keeps you compliant and protects your sender quality rating.
How to send WhatsApp marketing messages in bulk
Pick an example above, then send it to your whole opted-in list in four steps.
Import your list
Upload contacts by CSV or sync from your CRM. Tag and segment so the right message reaches the right people.
Drop in the copy
Paste one of the examples, add your offer, and map [First name] and other variables to your list columns.
Schedule the send
Send now or schedule for the time your audience is active. Time-zone aware delivery keeps it from landing at 3 AM.
Track and reply
Watch delivery, reads, and replies in real time, and answer interested customers from a shared team inbox.
Are WhatsApp promotional messages allowed?
Yes, promotional messages are allowed on the WhatsApp Business API, with rules. You can only message people who opted in to hear from you, and any message you start outside the 24-hour customer service window has to use a marketing-category template that Meta approved first. That is the system that keeps WhatsApp clean, and it is what protects your messages from being flagged as spam.
In practice that means three habits. Collect a real opt-in, on your site, at checkout, or by a keyword, and keep a record of it. Tag promotional copy as Marketing, never as Utility, so it passes review honestly. And give every contact a clean way out with a STOP line. Sending unwanted messages tanks your quality rating, which can throttle how many messages you are allowed to send, so good list hygiene is also good deliverability.
WaBulkSend handles the mechanics for you: opt-out tracking, template categories, send-rate management, and delivery reporting. You focus on the offer and the copy. For the full picture of how messages are priced and approved, read about the WhatsApp Business API and our WhatsApp marketing software.
WhatsApp marketing message questions, answered
What are WhatsApp marketing messages?
WhatsApp marketing messages are promotional messages a business sends to opted-in customers to drive sales, such as offers, discounts, product launches, back-in-stock alerts, and abandoned cart reminders. They are sent on the WhatsApp Business API using a marketing-category template that Meta approves, and they personalize per recipient so one campaign becomes thousands of individual messages.
What is an example of a WhatsApp marketing message?
A simple example is: "Hi Sarah, our spring sale is live. Take 25% off your favorites through Sunday with code SPRING25. Reply STOP to opt out." It opens with the name, leads with one clear offer, names a deadline, and gives an opt-out. The examples on this page cover welcomes, sales, cart recovery, restocks, referrals, and win-backs.
How do I write a promotional message for WhatsApp?
Lead with the offer in the first line, open with the customer first name, keep it under about 300 characters, ask for one clear action, and end with an opt-out line. Avoid all caps, multiple links, and long paragraphs. Personalize where you can, since a relevant message to one person outperforms a generic blast to a thousand.
Are WhatsApp promotional messages allowed?
Yes, as long as you follow the rules. You may only message people who opted in, and a promotional message started outside the 24-hour window must use an approved marketing-category template. Always include a way to opt out. Following these rules keeps your account compliant and protects your sender quality rating and deliverability.
How much do WhatsApp marketing messages cost?
There is no fee to write a message. You pay per message Meta delivers, and a marketing-category message in the United States runs about $0.025 each. Utility messages cost under a cent. WaBulkSend adds a platform plan on top and starts free for your first 500 messages a month, so you can test campaigns before you scale.
How do I send marketing messages on WhatsApp in bulk?
Import your opted-in contacts by CSV or from your CRM, choose or write your message, map personalization fields like the first name to your list columns, then schedule the send. WaBulkSend delivers it to your whole list with smart throttling and shows delivery, read, and reply tracking in real time so you can see what worked.
What is the best time to send WhatsApp marketing messages?
Mid-morning and early evening on weekdays tend to perform best for most US audiences, roughly 10 AM and 6 PM in the recipient time zone. The honest answer is to test your own list, since the best time depends on your customers. Time-zone aware scheduling makes sure a national campaign lands at a sensible local hour for everyone.
Do WhatsApp marketing messages need to be approved?
Yes. Any marketing message you start on the WhatsApp Business API must use a template that Meta reviewed and approved before sending. Approval is usually quick, often within minutes for clean copy. Once approved, you can reuse the template as often as you like and send it in bulk without resubmitting it each time.
Send your first WhatsApp marketing message
Take any example above, personalize it for every contact, and send it to your whole list in minutes. Free for your first 500 messages a month, no card required.
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