WhatsApp Away Message Examples: 40 Auto-Reply Samples for Business
Ready-to-use away messages and auto-reply samples for WhatsApp Business: after-hours, greetings, holidays, and support. Copy one, set a response-time expectation, and answer every first message the moment it lands.
Replace anything in [brackets] with your own details.
A clear away message sets expectations and keeps the lead warm.
The short version
A WhatsApp away message is an automatic reply that goes out when someone contacts your business outside working hours or before an agent picks up. A good one does three things: it confirms you got the message, it states exactly when you will reply, and it points to a self-serve option in the meantime. Copy any of the 40 samples below, swap in your hours, and you will never leave a first message unanswered again.
The free WhatsApp Business app sends one static away message on a business-hours schedule. Once you are handling real volume, or you want keyword-triggered replies, routing, and away messages tied to campaigns, you send them through the WhatsApp Cloud API. Both use the same wording, so start with the examples here.
After-hours away message examples
These go out when a customer messages you outside business hours. The rule that matters: name a real day and time you will reply. "We will get back to you soon" is the message people ignore. A specific window is the one they trust.
Standard after-hours
With next-day promise
Weekend
Self-serve pointer
Short and warm
Lunch or short break
High-volume day
After-hours sales lead
Greeting and welcome message examples
A greeting message is the auto-reply someone sees the first time they message you, or after 14 days of silence. Keep it short, set the tone, and tell them what to do next.
Simple welcome
Menu-style
New customer
Expectation-setting
Store or storefront
Service business
Business hours and holiday message examples
Use these to cover public holidays, seasonal closures, and vacations. Always give the exact date you reopen so nobody is left guessing.
Public holiday
Thanksgiving or long weekend
End-of-year
Vacation or out of office
Seasonal peak
Support and routing auto-reply examples
These acknowledge a request instantly and tell the customer what happens next. The moment a message is confirmed and given a timeframe, most people relax and wait.
Ticket acknowledgement
Order or delivery question
Billing question
Escalation
Refund or return
Deflect to FAQ
Industry away message examples
The same rules, tuned to a few common businesses. Adapt the details, keep the response-time promise.
Restaurant
Ecommerce store
Medical or dental clinic
Real estate
Agency or B2B
Salon or appointments
Free app away message vs. auto-replies at scale
The built-in away message in the free WhatsApp Business app is fine for a single number and light volume. When you are running campaigns, multiple agents, or thousands of contacts, you need more than one static line. Here is the honest split.
| Capability | Free Business app | Cloud API platform |
|---|---|---|
| Away message on a schedule | Yes, one static message | Yes, plus custom triggers |
| Different reply per keyword | No | Yes |
| Multiple agents, one number | No, one device | Yes, shared team inbox |
| Auto-reply tied to a campaign | No | Yes |
| Route by sales, support, billing | No | Yes |
| Send to a full contact list | No | Yes, bulk campaigns |
| Delivery and read tracking | Basic | Per-message analytics |
| Best for | Solo or very small volume | Teams and real message volume |
If you have outgrown one static line, the next step is a proper WhatsApp auto-reply setup with keyword triggers, or a shared team inbox so several people can answer from the same number without stepping on each other.
How to set up an away message on WhatsApp Business
What makes an away message actually work
Away message questions
How do I set an away message on WhatsApp Business? +
Open the WhatsApp Business app, tap Settings, then Business tools, then Away message. Turn on Send away message, type or paste your text, and choose a schedule such as Outside of business hours. The app then sends that message automatically whenever someone contacts you during the times you are away.
What is a good away message for WhatsApp Business? +
A good away message confirms you received the message, states exactly when you will reply, and points to a self-serve option. For example: "Thanks for reaching out. We are closed now and reply Monday to Friday, 9 AM to 6 PM ET. Most answers are on our help page at the link." Specific hours beat "we will reply soon" every time.
What is the difference between an away message and a greeting message? +
A greeting message is sent the first time someone contacts you, or after 14 days of no contact, to welcome them. An away message is sent when you are unavailable, such as outside business hours. Greetings set the tone; away messages set a response-time expectation. Many businesses use both.
Can I send different auto-replies to different customers? +
Not in the free WhatsApp Business app, which sends one static away message on a schedule. To send different replies based on a keyword, route messages by topic, or trigger auto-replies from a campaign, you use the WhatsApp Cloud API through a platform like WaBulkSend, which keeps the same wording but adds the logic.
Is there a character limit on WhatsApp away messages? +
The WhatsApp Business app allows a generous message length, well beyond what a good away message needs. The practical limit is attention: keep it to two or three short sentences. A long away message gets skimmed, and the one detail that matters, when you will reply, gets lost.
Do away messages cost anything? +
Away and greeting messages in the free WhatsApp Business app cost nothing. On the Cloud API, replies you send inside the 24-hour customer service window, which is where auto-replies to an incoming message land, are free. You only pay for template messages you start outside that window, priced by category and country.
One away message is a start. Automate the rest.
Send keyword-based auto-replies, greet new contacts, route by topic, and follow up with a whole list, all from one WhatsApp number. Built on Meta's official Cloud API. Free for your first 500 messages a month, no card required.
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