πŸ“ˆ No 256-contact cap

Bulk WhatsApp Messages: Send Bulk Messages at Scale to Your Whole List

Import a contact list, write one message, and send bulk WhatsApp messages to thousands of people as private one-to-one chats. WaBulkSend runs on the official WhatsApp Business API, so there is no contact limit and your volume scales as you go.

No code, no credit card. First 500 messages a month are free.

Bulk message run

12,500 queued
Recipients
list_q2.csv Β· 12,500 numbers Β· private 1:1
Message
Hi {{1}}, your order {{2}} has shipped. Track it below. Reply STOP to opt out.
Tier
100k / day
Delivery
Throttled Β· safe
Send 12,500 messages β†’
No limit
Contacts per send
100k+
Messages per day at scale
3B+
WhatsApp users worldwide
CSV
Import & personalize

Sending bulk WhatsApp messages at scale

Bulk WhatsApp messages are the same message sent to many contacts at once, with each person receiving it as a private one-to-one chat rather than a visible group. You import a list, write the message once, add personalization like a first name or order number, and send to everyone in a single run. It is how a business reaches thousands of customers on WhatsApp without typing the same thing over and over.

The catch most people hit is volume. The free WhatsApp Business app caps a broadcast list at 256 contacts, and those messages only reach people who saved your number. The moment you want to message ten thousand customers, that path stops working. The official WhatsApp Business API removes the cap entirely, and recipients do not need to save your number to receive your message.

WaBulkSend sends bulk WhatsApp messages on the official API. There is no contact limit per send, your daily volume scales automatically as your sender reputation grows, and the platform throttles delivery so you stay inside WhatsApp's rate limits. You get the reach of mass messaging with the safety of doing it the way WhatsApp actually sanctions.

How many bulk WhatsApp messages can you send per day?

On the official API, your daily limit starts modest and scales automatically as you send quality messages people do not block.

Messaging tier
Business-initiated conversations per day
Unverified
250 per day
Tier 1 (after business verification)
1,000 per day
Tier 2
10,000 per day
Tier 3
100,000 per day
Tier 4
Unlimited

WhatsApp raises your tier automatically. The rule of thumb is to use at least half of your current daily limit within a seven-day window while keeping a high quality rating, and Meta reviews your number for an upgrade every few hours. Limits count unique conversations, not raw messages, and they only apply to messages your business starts. Replies inside a conversation a customer opened do not count against the cap. For the full picture on rates and setup, see the WhatsApp Business API page.

What you get with bulk messaging on WaBulkSend

Built for volume, personalization, and a sender reputation that holds up.

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No contact limit

Send a bulk message to a list of any size in one run, with none of the 256-contact cap the free Business app forces on you.

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Import from CSV or Excel

Upload contacts from a spreadsheet, map your columns, and pull names and order details straight into each message.

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Personalization at scale

Insert a first name, order number, or any field so a mass send reads like a message written for one person.

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Safe delivery

Smart throttling and the official API keep you inside WhatsApp limits so your number does not get blocked mid-run.

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Schedule sends

Queue a bulk send for the right time, with time-zone aware delivery so messages land when people actually read them.

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Delivery reports

Track sent, delivered, read, and reply status for every contact, and handle responses from one shared inbox.

How to send bulk WhatsApp messages from Excel

Four steps from a spreadsheet of contacts to a bulk send in everyone's inbox.

Step 01

Upload your spreadsheet

Import contacts from a CSV or Excel file and map columns like name, phone, and order number to message fields.

Step 02

Write one message

Compose your message or pick an approved template, add media and buttons, and drop in personalization variables.

Step 03

Send or schedule

Send to your whole list at once or schedule it. WaBulkSend throttles delivery to keep your number safe.

Step 04

Track delivery

Watch delivered, read, and reply rates per contact, and reply to responses from one shared inbox.

What businesses send in bulk on WhatsApp

The bulk sends that earn their cost back fastest.

Promotions and sales

Send a discount code or new-drop announcement to your whole list and watch orders come in within minutes.

Order and shipping updates

Send confirmations, shipping notices, and delivery alerts in bulk so customers stop emailing to ask where things are.

Appointment reminders

Send reminders the day before so fewer people no-show, all from one scheduled bulk send.

Back-in-stock alerts

Tell waiting customers the moment an item returns, in the app they check all day.

Event and webinar invites

Invite thousands at once and follow up with reminders so more people actually attend.

Payment and renewal reminders

Nudge customers about due invoices or renewals where they will actually see it.

Bulk WhatsApp messages questions, answered

How do I send bulk WhatsApp messages?

Import your contacts from a CSV or Excel file, write one message or pick an approved template, add personalization variables, then send to your whole list at once or schedule it. On the official WhatsApp Business API, which WaBulkSend runs on, there is no 256-contact limit and recipients do not need to save your number, so a single run reaches your entire audience.

How many bulk WhatsApp messages can I send per day?

On the official API your daily limit depends on your messaging tier. It starts at 250 conversations a day before verification and 1,000 after, then scales automatically to 10,000, 100,000, and finally unlimited as you send quality messages people do not block. The tier counts unique business-initiated conversations per 24 hours, not individual messages.

Can I send bulk WhatsApp messages from Excel?

Yes. With WaBulkSend you upload your contacts from an Excel or CSV file, map columns like name and order number, and those fields pull straight into each personalized message. You do not format anything by hand or paste numbers one at a time, which is how most businesses load several thousand contacts before a send.

Is there a limit to how many people I can message at once?

On the free WhatsApp Business app, yes, a broadcast list is capped at 256 contacts who saved your number. On the official WhatsApp Business API there is no per-send contact limit. WaBulkSend sends through the API, so one run can go to your entire list, bounded only by your daily messaging tier, not a fixed contact cap.

Do recipients need to save my number to get a bulk message?

On the free Business app, yes, broadcasts only reach people who saved your number. On the official WhatsApp Business API, no. WaBulkSend sends through the API, so opted-in recipients get your message whether or not they saved your number, which is the main reason businesses move off the consumer app for bulk sends.

How do I send bulk WhatsApp messages without getting blocked?

Use the official WhatsApp Business API instead of a browser extension, message only people who opted in, send at a steady throttled pace, and honor opt-outs immediately. WaBulkSend spaces out delivery and respects your messaging tier so you stay inside WhatsApp limits. Blasting a cold list from the regular app is the fastest way to trip spam detection and lose your number.

Is sending bulk WhatsApp messages legal?

Yes, when you use the official WhatsApp Business API and message people who gave consent. Bulk messaging on the API is fully sanctioned by WhatsApp, as long as you use approved templates for business-initiated messages and offer a clear opt-out. The tools that get businesses banned are unofficial extensions that automate the consumer app against WhatsApp terms.

How much does it cost to send bulk WhatsApp messages?

Since July 1, 2025 Meta charges per message, not per conversation, and only when a template message is delivered. The rate is set by the template category and the recipient country, and Meta publishes it in a downloadable rate card rather than in its docs. In the US, marketing templates are not delivered at all, so your billable traffic is utility and authentication templates. WaBulkSend adds a software plan on top, starting free for your first 500 messages a month so you can test before you scale.

Send bulk WhatsApp messages to your whole list

Import a spreadsheet, write one message, and reach thousands of contacts as private one-to-one chats on the official API. Free for your first 500 messages a month, no card required.

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